International Trade Fare
Interior, finishing, decoration and design
ALL THE YEAR
Interior World is:
- the only profiled trade fair in Russia, uniting companies that represent Decor and Interior items
- business format «only for specialists», that enables to get maximum results
- latest achievements and trends in the Interior Decoration Industry
- best correlation of the participation in the trade fair and new established business contacts
The advertising campaign is the most effective way to attract the target audience to the exhibition.
The results of «INTERIOR WORLD 2004» showed that the organizers had been following through a right promotion strategy.
- several stages of direct mailing to these listed in the company’s own data base, including Russia, the CIS and other countries, that help to inform construction – and - repair companies, wholesalers, architects and designers about the fair all year round
- advertising campaign in main specialized covering the professional audience at the highest level
- advertising on search and specialized Internet web-sites
- intensive promotion campaign trough TV and radio
- promotion at the largest trade fairs
- outdoor promotion: electronic advertising boards and street banners at the central highways of the city
- personal VIP-invitations to Ministries, Government Organizations and Embassies
INTERIOR WORLD 2005 will take place in Olimpiyskiy Sports Complex, one of the best trade fair venues in Moscow. Well-known international events as Windows & Doors, Leisure, APTEKA, TRANSRUSSIA, etc. are usually held on the area.
- Location in the centre of Moscow, near the major transport highway - Sadovoye Ring
- High technical equipment of the complex
- 10 000 sq. m. show area
- Unlimited building height
- Comfortable parking
All this makes the exhibition area very convenient both for participants and visitors!